Privacy policy
Privacy Policy
Last updated: October 15, 2026
MasterYourBody is operated by MATUS LTD, company number 17109175, registered at 71–75 Shelton Street, Covent Garden, London, United Kingdom, WC2H 9JQ.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit our website, purchase products, contact us, subscribe to communications, or otherwise interact with MasterYourBody.
Information We Collect
Depending on how you interact with us, we may collect information including:
- name;
- email address;
- telephone number;
- billing address;
- shipping address;
- order and purchase information;
- customer-support communications;
- account information;
- payment and transaction information made available to us by payment providers;
- IP address;
- browser and device information;
- approximate location;
- website activity;
- cookie and analytics information;
- marketing preferences.
Where a particular MasterYourBody product or service asks customers voluntarily to provide nutrition, fitness, dietary, lifestyle, or wellness information, we will only process that information as reasonably necessary for the stated purpose and in accordance with applicable law.
Where such information constitutes legally protected sensitive or special-category information, we will rely on an appropriate legal basis and obtain explicit consent where required.
How We Use Personal Information
We may process personal information to:
process orders, provide digital downloads, fulfill physical orders, process payments, prevent fraud, provide support, communicate regarding orders, operate the website, improve products, maintain security, comply with legal obligations, analyze store performance, and conduct marketing where legally permitted.
Legal Bases
Where UK or European data-protection law applies, our legal bases may include:
performance of a contract, compliance with legal obligations, legitimate interests, and consent.
The appropriate basis depends on the particular processing activity.
Shopify
Our online store is hosted by Shopify.
Shopify provides ecommerce infrastructure including checkout, order management, payment functionality, fraud prevention, analytics, privacy tools, and other services.
Shopify may process personal information according to its own applicable privacy practices and agreements.
Payment Information
Payment processing may be provided by Shopify Payments or another approved payment provider.
We do not generally receive or store your complete payment-card number.
Payment processors may process transaction, billing, payment-method, and fraud-prevention information.
Digital Product Delivery
When you purchase a digital product, we may process your name, email address, order information, purchase status, and relevant technical information to provide and secure access.
Digital-delivery applications may receive the minimum information reasonably necessary to provide the purchased content.
Physical Product Fulfillment
Where physical products are offered, necessary order information may be disclosed to fulfillment partners, warehouses, logistics providers, or carriers.
Cookies and Similar Technologies
Our website and service providers may use cookies, pixels, tags, local storage, and similar technologies for:
essential site operation, security, preference storage, analytics, performance measurement, advertising, attribution, and personalization.
Where applicable law requires prior consent for non-essential technologies, those technologies will be managed through appropriate consent controls.
Analytics and Advertising
We may use services provided by Shopify, Meta, Google, or other analytics and advertising providers.
These providers may process information relating to website activity, devices, advertising interactions, or transactions as permitted by law and our privacy settings.
We do not sell personal information for direct monetary payment.
However, some privacy laws define certain advertising or technology disclosures as “sale,” “sharing,” or “targeted advertising.”
Where such laws apply, eligible customers can use our Your Privacy Choices page or other available privacy controls.
Global Privacy Control
Where supported and required by applicable law, legally recognized Global Privacy Control (GPC) signals may be treated as requests to opt out of certain data-sharing or targeted-advertising activities.
Shopify's native privacy settings support GPC/data-sharing opt-outs where configured. Shopify Help Center
Marketing
Where permitted, we may send information about:
new products, educational content, promotions, special offers, product launches, and MasterYourBody updates.
Marketing recipients can unsubscribe using the link provided in marketing emails.
Transactional communications concerning orders, downloads, security, legal notices, or support may still be sent where necessary.
Information Sharing
We may disclose personal information to service providers that reasonably assist us with:
Shopify hosting, payment processing, digital delivery, email delivery, analytics, advertising, security, fraud prevention, customer support, cloud services, fulfillment, warehousing, and shipping.
We may also disclose information where reasonably required by law, regulatory requirements, legal claims, fraud prevention, or protection of our rights.
Business Transfers
If MATUS LTD or relevant business assets are reorganized, financed, acquired, merged, or sold, personal information may be transferred as part of that transaction where lawfully permitted.
International Transfers
Our service providers may process information outside the country where you live.
Where data-protection laws require transfer safeguards, appropriate lawful mechanisms will be used.
Data Retention
We retain personal information only for as long as reasonably necessary for relevant purposes, including:
order fulfillment, customer support, accounting and tax obligations, fraud prevention, dispute resolution, legal claims, regulatory requirements, and legitimate business records.
Data may then be deleted, anonymized, or securely disposed of where appropriate.
Your Rights
Depending on your jurisdiction, you may have rights to:
access, correct, delete, restrict, object to processing, request portability, withdraw consent, or opt out of certain data sharing or targeted advertising.
Requests may be sent to:
We may take reasonable steps to verify identity before processing a request.
Security
We use reasonable administrative, technical, and organizational measures designed to protect personal information.
No internet transmission or information-storage system can be guaranteed to be completely secure.
Children
Our store is not directed at children who are legally incapable of purchasing products or consenting to relevant data processing.
We do not knowingly seek to collect children's personal information in violation of applicable law.
Third-Party Websites
Links to third-party websites are provided for convenience.
Their privacy and security practices are governed by their own policies.
Changes to This Policy
We may update this Privacy Policy to reflect changes in our technology, products, services, processing practices, service providers, or legal requirements.
The latest version will be published on this page.
Contact
MasterYourBody
Operated by MATUS LTD
Company Number: 17109175
Registered Office:
71–75 Shelton Street
Covent Garden
London
United Kingdom
WC2H 9JQ
Privacy & Support Email: support@masteryourbody.com
UK privacy rules require individuals to be informed about collection and use of their personal information, while Shopify recommends reviewing privacy settings whenever store practices or integrations change.